Overview
Developed a library of over 1,000 illustrations for Similarweb’s design team, establishing a fresh visual language that is clean, witty, and designed to deliver that "Aha moment".
Developed a library of over 1,000 illustrations for Similarweb’s design team, establishing a fresh visual language that is clean, witty, and designed to deliver that "Aha moment".
My Role
I led the end-to-end workflow, managing and coordinating the creation of all illustrations. Built and optimized blog asset templates to streamline content production and ensure visual consistency across assets. I collaborated closely with content and design teams to implement an intuitive and efficient system that supports both creative output and operational needs.
I led the end-to-end workflow, managing and coordinating the creation of all illustrations. Built and optimized blog asset templates to streamline content production and ensure visual consistency across assets. I collaborated closely with content and design teams to implement an intuitive and efficient system that supports both creative output and operational needs.
Outcome
The system improved efficiency for the content and design teams, enabled faster asset production, and strengthened the brand’s visual identity across all digital channels.
The system improved efficiency for the content and design teams, enabled faster asset production, and strengthened the brand’s visual identity across all digital channels.
Marketing Calendar 2023
I designed the annual calendar, creating monthly illustrations for key holidays and events.
I designed the annual calendar, creating monthly illustrations for key holidays and events.
