By Similarweb
The challenge
Low engagement in a competitive ad environment.
Low engagement in a competitive ad environment.
Research
Competitive analysis of PPC ads across leading brands:
visual language, typography, CTA patterns, and the user flow from ad to landing page.
Competitive analysis of PPC ads across leading brands:
visual language, typography, CTA patterns, and the user flow from ad to landing page.
Design & Execution
Performance-driven ad visuals and landing pages, optimized through A/B testing, with considered choices for color, typography, buttons, and visual hierarchy.
Outcome
Higher CTR and improved visibility across campaigns.
Higher CTR and improved visibility across campaigns.
product card images for landing pages and ads
