These Product Cards were designed as brand-led storytelling assets, translating Similarweb’s product capabilities into clear, modular visual narratives.
Each card functions independently, while also supporting a broader story when combined across different landing pages.
Each card functions independently, while also supporting a broader story when combined across different landing pages.
The Product Cards were applied across multiple PPC landing pages, where different combinations of cards guide users through clear, product-led stories tailored to each use case.
This system supports ongoing campaigns and continues to evolve across audiences and product narratives.
This system supports ongoing campaigns and continues to evolve across audiences and product narratives.
Paid Acquisition – Overview
Challenge
Building engagement in a highly competitive ad environment while launching a new paid acquisition structure from scratch.
Challenge
Building engagement in a highly competitive ad environment while launching a new paid acquisition structure from scratch.
Role
Creative lead for the Paid Acquisition pod, defining creative direction for PPC campaigns and A/B testing, and establishing workflows to support scalable execution.
Creative lead for the Paid Acquisition pod, defining creative direction for PPC campaigns and A/B testing, and establishing workflows to support scalable execution.
Outcome
Improved CTR, stronger campaign visibility, and increased qualified leads, creating a solid foundation for future paid growth.
Improved CTR, stronger campaign visibility, and increased qualified leads, creating a solid foundation for future paid growth.
Research
Competitive analysis of PPC ads across leading brands, focusing on visual language, typography,
CTA patterns and the user flow from ad to landing page.
Execution
Competitive analysis of PPC ads across leading brands, focusing on visual language, typography,
CTA patterns and the user flow from ad to landing page.
Execution
Designed and structured PPC ads with a focus on color, typography, layout, and visual hierarchy.
Organized ads into clear concept categories and built performance-driven ads and landing pages, optimized
through A/B testing and user flow improvements.
Organized ads into clear concept categories and built performance-driven ads and landing pages, optimized
through A/B testing and user flow improvements.
Design:
Selected High-Performing Ads
Selected High-Performing Ads
